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Welcome to the brilliant Pints and Purpose directory of business owners and freelancers. We love to support each other so please check out the amazing women  and get following, sign up to their newsletters and check out their offers! Everyone is listed alphabetically here to keep it fair.

A-Z of awesome business owners in south London

Photography by Alison Pearce

Alison Pearce

(She/her)

Based in Beckenham

What she sells: Things made good from surplus fabrics

Business Name: The Cranford Cabinet

Since December 2023, I’ve been transforming surplus fabric from my London tailoring business into limited-edition handmade pieces. With over 20 years of collected offcuts, I’ve created bold patchwork cushions, vibrant bags, shoppers, and bucket hats so far — each item unique and accompanied by a story card.

My aim is to give high-quality materials a second life, celebrating their beauty through thoughtful craftsmanship. By shopping from my ‘Cabinet,’ customers make eco-friendly, mindful choices while owning something original. This is more than just product creation—it’s about building a deeper connection between people and the items they choose to surround themselves with

Best way to contact: Email info@thecranfordcabinet.com

Anushree Deshpande

(She/her)

Based in Dulwich

What she sells: Full-spectrum brand building for businesses intent on making a name for themselves — brand strategy, brand naming, visual design, copywriting, website build

Business Name: Sleight of Brand

I’m Anushree Deshpande (uhᐧnooᐧshree | theyᐧshᐧpaanᐧday), the brain behind and general dogsbody at Sleight of Brand. You may call me Anu.

As a creative and brand strategist, I’m on a mission to create branding solutions that are ‘just right.’ I’ve earned my branding chops in the course of an eclectic and organic career (spanning journalism, publishing, creative services and brand), and having worked at big names like Schroders, Elsevier and PwC.

I’m also a statistic — one among the 80% of women who are diagnosed neurodivergent late in life. My particular flavour of neurodivergence is Autism, manifesting as a brain that is adept at spotting patterns, connecting disparate ideas, oodles of creativity, and a lifelong obsession with words and language.

I find that strategy is a field where there’s a lot of thinking required without giving in to action bias. It’s probably why I’m good at it — I (over)think therefore I am (a strategist).

Best way to contact: Email hq@sleightofbrand.co.uk

Photography by Nasryne at White Rabbit Ltd

Belinda O'Grady

(Mrs/her)

Based in SE20

What she sells: Local Advertising

Business Name: SE20 Community Magazine

I love our amazing community. SE20 Community Magazine is dedicated to enhancing community engagement by showcasing our vibrant local businesses, events, news and history. I aim to bridge the gap in communication and support local whilst keeping advertising affordable for all.

Looking for effective ways to promote your business without breaking the bank? Our Community Magazine is just the place to include an advert for your business to reach local residents.

Best way to contact: Email se20mag@aol.com

Photography by Katherine McMorrow

Ceri Jones

(she/her)

Based in Anerley

What she sells: My Cookbook!

Business Name: Ceri Jones Chef

I am a cookbook author, freelance food writer, food educator and very occasional chef specialising in veg led (but not always vegetarian) cuisine. I published my first cookbook with Harper Collins ‘It Starts with Veg : 100 Seasonal Suppers and Sides’ in 2024. I share recipes on my website, monthly substack (cerijoneschef.substack.com) and on social media.

I am available for hire as a recipe developer, food writer, and can lead cookery classes to people of all ages and abilities including for corporates. I occasionally take on small scale catering jobs, and have catered over 70 wellbeing retreats all over the UK and Europe over the last 10 years.

(I also work part-time as a food educator at the Garden Museum in London as Food Educator, where I am responsible for devising and delivering cookery workshops to families, community groups and the general public).

Best way to contact: Email info@cerijoneschef.com or Instagram DM

Photography by Gemma Wilks

Claudette Webb

(she/her)

Based in Lee

What she sells: Bespoke Soft Furnishings including Curtains, Blinds, Fabric and Hardware

Business Name: The Design Webb Interiors

Hi, I’m Claudette, the founder of The Design Webb Interiors, a bespoke curtain and blind studio serving London and Kent. With over eight years’ experience, I specialise in made-to-measure curtains, blinds, and soft furnishings that balance refined design with everyday living. Offering a fully personalised service, from consultation and fabric selection through to make and installation, I work closely with each client to create spaces that feel considered, calm, and beautifully resolved. With an approachable confident style, I believe great design should feel effortless, functional, and made to last.
Best way to contact: Email Info@thedesignwebb.co.uk

Ema Di Monte

(she/her)

Based in Brockley

What she sells: Professional organiser

Business Name: Pretty Damned Organised

Hi, I’m Ema Di Monte, founder of Pretty Damned Organised. I help people in South-East London and beyond create calm, clutter-free spaces that truly work for them. Whether it’s a loft, office or whole home, I’ll bring structure, empathy and a non-judgemental approach to every project. I specialise in supporting clients facing overwhelm, chronic disorganisation, or neurodivergent needs such as ADHD and hoarding. Working together—either in person or online—I’ll guide you step by step so you can feel more in control, confident, and at peace in your space.

Best way to contact: Email ema@prettydamnedorganised.com or WhatsApp 07881575325

Photography by Sarah Tulej

Emma Parnell

(she/her)

Based in Anerley

What she sells: Service design consultancy, mentoring and public speaking.

Business Name: Design for Joy

Emma has been a designer for 15+ years. She helps organisations design services that meet the needs of their users. For the last 10 years Emma has practiced service design; primarily with charities, government and healthcare institutions before founding Joy. She has worked with a wide variety of organisations across public, private and third sectors including Tesco, Cancer Research UK, NHS Digital and many more.

Building connection is at the heart of Emma’s work. Emma is a skilled and empathetic facilitator who prides herself on her ability to bring different perspectives together in a safe way. Emma is a champion for inclusive design and equity of access for all – especially in the gender diversity space.

Best way to contact: Email hello@designforjoy.co.uk

Photography by KP Singh

Florence Achery

(she/her)

Based in Surrey Quays

What she sells: Meticulously curated yoga & wellness retreats

Business Name: Yoga Retreats and More

“Hi, I’m Florence. I organise and host yoga and wellness retreats – In the Uk, India and The Gambia.

I am passionate about bringing people together and creating a space for meaningful connections – I only welcome small groups so my guests can feel heard and seen. My retreats are mainly off the beaten path and always a bit of an adventure.

My digital detox retreats in Cumbria “”Retreat like it’s 1999!”” are very popular as we all need to switch off and reboot once in a while!

I am also a trained and accredited sound healer.

I absolutely adore dogs and I have 3 rescues. I’m very invested in helping to reduce the stray dogs/free roaming dogs population. I donate £25 from every place sold to various spay/ neuter campaigns worldwide.”

Best way to contact: Email florence@yogaretreatsandmore.com or WhatsApp: +447517702266

marketing expert Jane Rogers smiling at the camera with computer

Photography by David Walkley Images

Jane Rogers

(she/her)

Based in Beckenham

What they sell: Content writing, content marketing and marketing training for small business owners

Business Name: Jane Rogers PR - AKA The Word Wizard

Jane Rogers, AKA The Word Wizard, waves her magic wand to help you transform your words into sparkling content, so you attract the right clients. She write words for your websites, blogs, newsletters, emails, brochures, annual reports, white papers, articles and more.

With over 26 years’ marketing, copywriting and PR experience, Jane is also a speaker, trainer and marketing coach. She runs workshops and events, group training and 121 coaching to help you get to grips with your own marketing.

Best way to contact: By email: jane@janerogerspr.co.uk, WhatsApp: 07900 938015 or via Instagram

Photography by Candid Studio (Selfie Studio)

Jess Preston

Based in Crystal Palace

What they sell: Confidence, Communication & Public Speaking Training for Ambitious Women

Business Name: Inside Voices

Inside Voices is a place for all things confidence and communication. We equip women with the self-belief & tools they need to confidently Step Up, Speak Up with impact and Stand Out from the crowd. Our mission is simple: to help women build the self-trust they need to deliver in every conversation that matters. Whether our clients are looking to overcome fear of public speaking, build career confidence or tackle personal goals, we’re here to support them every step of the way.

We know from our years of coaching experience & performance backgrounds that confident communication starts from the Inside, Out – so our unique blend of confident mindset coaching, practical communication techniques and support to implement and practice what you’re learning, are designed to get women believing in themselves and their ability to convey their message from day one.

You can join us on one of our programmes, in our corporate workshops, as part of our membership or as one of our 1:1 coaching clients.

We also run a bi-weekly FREE lunch & learn session – The Empower Hour. Topics vary from week to week but you can register using this link

Best way to contact: Email hello@weareinsidevoices.com or contact on LinkedIn

Photography by Nadia Meli

Maddy Shine

(she/her)

Based in Anerley

What she sells: SEO expert, founder of Pints & Purpose

Hello! I’m Maddy Shine, SEO Expert and host of Pints and Purpose.

I’ve spent 13+ years helping women, non-binary and queer-founded small businesses get found on Google. Thousands of clients, 50+ talks, 30+ podcasts, and counting.

I believe education gives us more autonomy and more visibility gives us more opportunity. I’m passionate about women and NB people earning their own money, building their independence, and having the freedom that comes with running a business on their own terms.

I work in two ways. Kickstart is my one-off bespoke SEO strategy for people who want to understand their SEO and action it themselves. Shine is my done-for-you monthly retainer for people who want it completely off their plate.

I also host Pints and Purpose, which you already know about because you’re here, because community, connection and a good pub are wildly underrated business tools.

Find out more by clicking my links below.

Best way to contact: Email maddy@maddyshine.co.uk

Photography by Jane Ferguson Photography

Mair Garland

Based in Penge

What they sell: Humanist celebrant

Business Name: Garland Ceremonies

Hello! I’m Mair, a trusted and experienced humanist celebrant. I lead naming ceremonies, weddings and funerals across London and beyond.

I enjoy creating meaningful ceremonies that tell my clients’ unique story with a warm and authentic tone of voice. I’ll always meet the client a couple of times before writing their ceremony from scratch – and then of course I’m there to support them on the day.

Originally from Wales, I’m a proud Welsh speaker and I also speak French. 

Outside work, I love singing in my local choir. I live in Penge with my husband, young son and miniature schnauzer.

Best way to contact: Email: mair.garland@humanistceremonies.org.uk

woman with short black hair in animal print homeopath expert south east london

Photography by Sarah Williams Photographer

Neela Prabhu

Based in Shirley, Croydon

What they sell: I'm a homeopathic practitioner

Business Name: Homeopathic Harmony

I’m a licenced qualified homeopathic practitioner with 20yrs experience as a pharmacist. I help with chronic health conditions, working 121 online with clients to achieve optimum health outcomes for them. I sell physical and digital homeopathic products too.

Best way to contact: Email: neela@homeopathicharmony.co.uk

Photography by Siobhan Johns Photography

Pauliina Roots

(she/her)

Based in Crystal Palace

What they sell: Personal branding & family photography

Business Name: Pauliina Roots Photography

Hi, I’m Pauliina – a personal branding and family photographer based in Crystal Palace. I can help you showcase your small business with gorgeous branding photos of yourself – and your team if you have one – making it easier for you to connect with your ideal clients. During your session I will gently guide and prompt you so you don’t need to worry about what to do in front of the camera making it easy and enjoyable even for the most camera-shy people!

I also offer newborn, family and maternity photo shoots to create timeless images that focus on the love and connection within your family and that you will want to treasure for a lifetime.

Best way to contact: Email hello@prootsphotography.co.uk

Ruth Sturdy is a white woman with brown hair founder of Colour Chronicles Baby & Childhood Memory Journals<br />

Photography by Helen Hoile

Ruth Sturdy

(she/her)

Based in Catford

What they sell: Baby & Childhood Memory Journals

Business Name: Colour Chronicles

Ruth Sturdy is the founder and creative director of Colour Chronicles, a memory-making brand creating modern, inclusive journals designed to help families capture and celebrate their stories in meaningful ways. Ruth creates books that fit into real family life — simple to use, emotionally rich, and made to be revisited year after year. Her work focuses on creating traditions rather than one-off moments, helping families slow down and hold onto the memories that matter most. Through Colour Chronicles, Ruth champions inclusive storytelling and beautifully made keepsakes that grow in value as childhood and relationships unfold.

Best way to contact: hello@colourchronicles.com

Sara-Jane McCabe

Based in Herne Hill

What they sell: Newborn, maternity, baby, child, family and pet photography

Business Name: Shutterbaby Photography

I am a newborn, maternity, baby, child, family & pet photographer based in South London. I’m passionate about capturing memories of your family through beautiful, natural photos full of personality, in the comfort of your own home or in your favourite London park.

Best way to contact: Email sarajane@shutterbaby.co.uk or call 07958 734184

Photography by family member

Dr Sunila Prasad

(she/her)

Based in South Croydon

What they sell: Acupuncture treatments and Holistic health coaching

Business Name: SP Acupuncture

Hi I’m Dr Sunila, I run a Traditional Chinese Medicine Acupuncture clinic, fusing the ancient wisdom of TCM with my experience in conventional Western medicine, to provide truly holistic healthcare. As a former NHS paediatric doctor with a degree in Reproductive Medicine, I guide my lovely patients from overwhelm to empowerment with their health.

My mission is to create a space where you feel seen and heard. I specialise in menstrual health, fertility, pregnancy, and paediatrics, as well as mental health, including support for neurodivergence. My goal is to support you on a deeper level- mind, body, and spirit, for long-term wellbeing.

Best way to contact: Website or email info@spacupuncture.org or call 07424477319

Photography by James Evans

Susie Galley

Based in East Dulwich

What they sell: Yoga classes and yoga therapy

Business Name: Yoga with Susie

I am Susie and I am a yoga teacher and a yoga therapist. I run weekly, small classes in East Dulwich and am also available to offer 1:1 yoga via my yoga therapy. Yoga therapy is suitable for anyone with a physical or mental health issue and allows a bespoke yoga practice to be designed to help reduce pain and the gradually increase function and strength.

Best way to contact: Website or email info@yogawithsusie.co.uk

Photography by Pauliina Roots Photography

Tanya Clancy

(she/her)

Based in Grove Park

What they sell: Nutritional Therapy

Business Name: Urban Vitality

I’m passionate about helping people reconnect with their health through food and lifestyle. My approach is warm, evidence-based, and deeply personalised.
​
I understand that health is highly individual. I take the time to listen, understand your goals, and design realistic nutrition and lifestyle plans that fit into everyday life. My aim is to help you build lasting balance and vitality through personalised nutritional therapy via online appointments.

Best way to contact: Via email hello@urbanvitalityhub.com or via the booking links on my website

Photography by @violetandvalentinephotography

Tasha Shaw

(she/her)

Based in Crystal Palace

What they sell: Transformational Life Coaching for 'Messy' Mums!

Business Name: Natasha Shaw Life Coaching

Hi I’m Tasha, I love helping mums to feel more confident, assertive and empowered as they navigate the challenges of work and family life. Using powerful coaching and healing tools (Belief Coding® & Somatic therapy) I help my clients to discover the root cause of their challenges & permanently transform feelings and limiting beliefs that are holding them back from having their dream life, right now.

I offer 1:1 and group coaching sessions online as well as ‘Mothering the Mother’ in-person retreats (coming soon!)

Special offer: 10% discount on 1:1 sessions for members of Pints & Purpose

Best way to contact: Email: changetherecordwith.tasha@gmail.com or WhatsApp: 07737050736

Join our directory of female & non binary founders and entrepreneurs

If you’re a business owner interested in being listed, there is no charge to be listed here. The only qualifications are:

– You are a woman or identify as non-binary

– You are based in south London

– You run your own business or you’re a freelancer

– You agree with the values of this community.

Priority will be given to you if you have attended one of our Pints & Purpose meetups.