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...check out our directory of female & non binary founders and entrepreneurs
Welcome to the brilliant Pints and Purpose directory of business owners and freelancers. We love to support each other so please check out the amazing women and get following, sign up to their newsletters and check out their offers! Everyone is listed alphabetically here to keep it fair.
A-Z of awesome business owners in south London
Photography by Alison Pearce
Alison Pearce
(She/her)
Based in Beckenham
What she sells: Things made good from surplus fabrics
Business Name: The Cranford Cabinet
My aim is to give high-quality materials a second life, celebrating their beauty through thoughtful craftsmanship. By shopping from my ‘Cabinet,’ customers make eco-friendly, mindful choices while owning something original. This is more than just product creation—it’s about building a deeper connection between people and the items they choose to surround themselves with
Best way to contact: Email info@thecranfordcabinet.com
Anushree Deshpande
(She/her)
Based in Dulwich
What she sells: Full-spectrum brand building for businesses intent on making a name for themselves — brand strategy, brand naming, visual design, copywriting, website build
Business Name: Sleight of Brand
As a creative and brand strategist, I’m on a mission to create branding solutions that are ‘just right.’ I’ve earned my branding chops in the course of an eclectic and organic career (spanning journalism, publishing, creative services and brand), and having worked at big names like Schroders, Elsevier and PwC.
I’m also a statistic — one among the 80% of women who are diagnosed neurodivergent late in life. My particular flavour of neurodivergence is Autism, manifesting as a brain that is adept at spotting patterns, connecting disparate ideas, oodles of creativity, and a lifelong obsession with words and language.
I find that strategy is a field where there’s a lot of thinking required without giving in to action bias. It’s probably why I’m good at it — I (over)think therefore I am (a strategist).
Photography by Nasryne at White Rabbit Ltd
Belinda O'Grady
(Mrs/her)
Based in SE20
What she sells: Local Advertising
Business Name: SE20 Community Magazine
Looking for effective ways to promote your business without breaking the bank? Our Community Magazine is just the place to include an advert for your business to reach local residents.
Photography by Katherine McMorrow
Ceri Jones
(she/her)
Based in Anerley
What she sells: My Cookbook!
Business Name: Ceri Jones Chef
I am available for hire as a recipe developer, food writer, and can lead cookery classes to people of all ages and abilities including for corporates. I occasionally take on small scale catering jobs, and have catered over 70 wellbeing retreats all over the UK and Europe over the last 10 years.
(I also work part-time as a food educator at the Garden Museum in London as Food Educator, where I am responsible for devising and delivering cookery workshops to families, community groups and the general public).
Best way to contact: Email info@cerijoneschef.com or Instagram DM
Photography by Gemma Wilks
Claudette Webb
(she/her)
Based in Lee
What she sells: Bespoke Soft Furnishings including Curtains, Blinds, Fabric and Hardware
Business Name: The Design Webb Interiors
Ema Di Monte
(she/her)
Based in Brockley
What she sells: Professional organiser
Business Name: Pretty Damned Organised
Hi, I’m Ema Di Monte, founder of Pretty Damned Organised. I help people in South-East London and beyond create calm, clutter-free spaces that truly work for them. Whether it’s a loft, office or whole home, I’ll bring structure, empathy and a non-judgemental approach to every project. I specialise in supporting clients facing overwhelm, chronic disorganisation, or neurodivergent needs such as ADHD and hoarding. Working together—either in person or online—I’ll guide you step by step so you can feel more in control, confident, and at peace in your space.
Best way to contact: Email ema@prettydamnedorganised.com or WhatsApp 07881575325
Photography by Sarah Tulej
Emma Parnell
(she/her)
Based in Anerley
What she sells: Service design consultancy, mentoring and public speaking.
Business Name: Design for Joy
Emma has been a designer for 15+ years. She helps organisations design services that meet the needs of their users. For the last 10 years Emma has practiced service design; primarily with charities, government and healthcare institutions before founding Joy. She has worked with a wide variety of organisations across public, private and third sectors including Tesco, Cancer Research UK, NHS Digital and many more.
Building connection is at the heart of Emma’s work. Emma is a skilled and empathetic facilitator who prides herself on her ability to bring different perspectives together in a safe way. Emma is a champion for inclusive design and equity of access for all – especially in the gender diversity space.
Best way to contact: Email hello@designforjoy.co.uk
Photography by KP Singh
Florence Achery
(she/her)
Based in Surrey Quays
What she sells: Meticulously curated yoga & wellness retreats
Business Name: Yoga Retreats and More
“Hi, I’m Florence. I organise and host yoga and wellness retreats – In the Uk, India and The Gambia.
I am passionate about bringing people together and creating a space for meaningful connections – I only welcome small groups so my guests can feel heard and seen. My retreats are mainly off the beaten path and always a bit of an adventure.
My digital detox retreats in Cumbria “”Retreat like it’s 1999!”” are very popular as we all need to switch off and reboot once in a while!
I am also a trained and accredited sound healer.
I absolutely adore dogs and I have 3 rescues. I’m very invested in helping to reduce the stray dogs/free roaming dogs population. I donate £25 from every place sold to various spay/ neuter campaigns worldwide.”
Best way to contact: Email florence@yogaretreatsandmore.com or WhatsApp: +447517702266
Photography by David Walkley Images
Jane Rogers
(she/her)
Based in Beckenham
What they sell: Content writing, content marketing and marketing training for small business owners
Business Name: Jane Rogers PR - AKA The Word Wizard
Jane Rogers, AKA The Word Wizard, waves her magic wand to help you transform your words into sparkling content, so you attract the right clients. She write words for your websites, blogs, newsletters, emails, brochures, annual reports, white papers, articles and more.
With over 26 years’ marketing, copywriting and PR experience, Jane is also a speaker, trainer and marketing coach. She runs workshops and events, group training and 121 coaching to help you get to grips with your own marketing.
Best way to contact: By email: jane@janerogerspr.co.uk, WhatsApp: 07900 938015 or via Instagram
Photography by Candid Studio (Selfie Studio)
Jess Preston
Based in Crystal Palace
What they sell: Confidence, Communication & Public Speaking Training for Ambitious Women
Business Name: Inside Voices
Inside Voices is a place for all things confidence and communication. We equip women with the self-belief & tools they need to confidently Step Up, Speak Up with impact and Stand Out from the crowd. Our mission is simple: to help women build the self-trust they need to deliver in every conversation that matters. Whether our clients are looking to overcome fear of public speaking, build career confidence or tackle personal goals, we’re here to support them every step of the way.
We know from our years of coaching experience & performance backgrounds that confident communication starts from the Inside, Out – so our unique blend of confident mindset coaching, practical communication techniques and support to implement and practice what you’re learning, are designed to get women believing in themselves and their ability to convey their message from day one.
You can join us on one of our programmes, in our corporate workshops, as part of our membership or as one of our 1:1 coaching clients.
We also run a bi-weekly FREE lunch & learn session – The Empower Hour. Topics vary from week to week but you can register using this link
Best way to contact: Email hello@weareinsidevoices.com or contact on LinkedIn
Photography by Nadia Meli
Maddy Shine
(she/her)
Based in Anerley
What she sells: SEO expert, founder of Pints & Purpose
I’ve spent 13+ years helping women, non-binary and queer-founded small businesses get found on Google. Thousands of clients, 50+ talks, 30+ podcasts, and counting.
I believe education gives us more autonomy and more visibility gives us more opportunity. I’m passionate about women and NB people earning their own money, building their independence, and having the freedom that comes with running a business on their own terms.
I work in two ways. Kickstart is my one-off bespoke SEO strategy for people who want to understand their SEO and action it themselves. Shine is my done-for-you monthly retainer for people who want it completely off their plate.
I also host Pints and Purpose, which you already know about because you’re here, because community, connection and a good pub are wildly underrated business tools.
Find out more by clicking my links below.
Best way to contact: Email maddy@maddyshine.co.uk
Photography by Jane Ferguson Photography
Mair Garland
Based in Penge
What they sell: Humanist celebrant
Business Name: Garland Ceremonies
Hello! I’m Mair, a trusted and experienced humanist celebrant. I lead naming ceremonies, weddings and funerals across London and beyond.
I enjoy creating meaningful ceremonies that tell my clients’ unique story with a warm and authentic tone of voice. I’ll always meet the client a couple of times before writing their ceremony from scratch – and then of course I’m there to support them on the day.
Originally from Wales, I’m a proud Welsh speaker and I also speak French.
Outside work, I love singing in my local choir. I live in Penge with my husband, young son and miniature schnauzer.
Best way to contact: Email: mair.garland@humanistceremonies.org.uk
Photography by Sarah Williams Photographer
Neela Prabhu
Based in Shirley, Croydon
What they sell: I'm a homeopathic practitioner
Business Name: Homeopathic Harmony
I’m a licenced qualified homeopathic practitioner with 20yrs experience as a pharmacist. I help with chronic health conditions, working 121 online with clients to achieve optimum health outcomes for them. I sell physical and digital homeopathic products too.
Best way to contact: Email: neela@homeopathicharmony.co.uk
Photography by Siobhan Johns Photography
Pauliina Roots
(she/her)
Based in Crystal Palace
What they sell: Personal branding & family photography
Business Name: Pauliina Roots Photography
Hi, I’m Pauliina – a personal branding and family photographer based in Crystal Palace. I can help you showcase your small business with gorgeous branding photos of yourself – and your team if you have one – making it easier for you to connect with your ideal clients. During your session I will gently guide and prompt you so you don’t need to worry about what to do in front of the camera making it easy and enjoyable even for the most camera-shy people!
I also offer newborn, family and maternity photo shoots to create timeless images that focus on the love and connection within your family and that you will want to treasure for a lifetime.
Best way to contact: Email hello@prootsphotography.co.uk
Photography by Helen Hoile
Ruth Sturdy
(she/her)
Based in Catford
What they sell: Baby & Childhood Memory Journals
Business Name: Colour Chronicles
Ruth Sturdy is the founder and creative director of Colour Chronicles, a memory-making brand creating modern, inclusive journals designed to help families capture and celebrate their stories in meaningful ways. Ruth creates books that fit into real family life — simple to use, emotionally rich, and made to be revisited year after year. Her work focuses on creating traditions rather than one-off moments, helping families slow down and hold onto the memories that matter most. Through Colour Chronicles, Ruth champions inclusive storytelling and beautifully made keepsakes that grow in value as childhood and relationships unfold.
Best way to contact: hello@colourchronicles.com
Sara-Jane McCabe
Based in Herne Hill
What they sell: Newborn, maternity, baby, child, family and pet photography
Business Name: Shutterbaby Photography
I am a newborn, maternity, baby, child, family & pet photographer based in South London. I’m passionate about capturing memories of your family through beautiful, natural photos full of personality, in the comfort of your own home or in your favourite London park.
Best way to contact: Email sarajane@shutterbaby.co.uk or call 07958 734184
Photography by family member
Dr Sunila Prasad
(she/her)
Based in South Croydon
What they sell: Acupuncture treatments and Holistic health coaching
Business Name: SP Acupuncture
My mission is to create a space where you feel seen and heard. I specialise in menstrual health, fertility, pregnancy, and paediatrics, as well as mental health, including support for neurodivergence. My goal is to support you on a deeper level- mind, body, and spirit, for long-term wellbeing.
Best way to contact: Website or email info@spacupuncture.org or call 07424477319
Photography by James Evans
Susie Galley
Based in East Dulwich
What they sell: Yoga classes and yoga therapy
Business Name: Yoga with Susie
Best way to contact: Website or email info@yogawithsusie.co.uk
Photography by Pauliina Roots Photography
Tanya Clancy
(she/her)
Based in Grove Park
What they sell: Nutritional Therapy
Business Name: Urban Vitality
I understand that health is highly individual. I take the time to listen, understand your goals, and design realistic nutrition and lifestyle plans that fit into everyday life. My aim is to help you build lasting balance and vitality through personalised nutritional therapy via online appointments.
Best way to contact: Via email hello@urbanvitalityhub.com or via the booking links on my website
Photography by @violetandvalentinephotography
Tasha Shaw
(she/her)
Based in Crystal Palace
What they sell: Transformational Life Coaching for 'Messy' Mums!
Business Name: Natasha Shaw Life Coaching
Hi I’m Tasha, I love helping mums to feel more confident, assertive and empowered as they navigate the challenges of work and family life. Using powerful coaching and healing tools (Belief Coding® & Somatic therapy) I help my clients to discover the root cause of their challenges & permanently transform feelings and limiting beliefs that are holding them back from having their dream life, right now.
I offer 1:1 and group coaching sessions online as well as ‘Mothering the Mother’ in-person retreats (coming soon!)
Special offer: 10% discount on 1:1 sessions for members of Pints & Purpose
Best way to contact: Email: changetherecordwith.tasha@gmail.com or WhatsApp: 07737050736
Join our directory of female & non binary founders and entrepreneurs
If you’re a business owner interested in being listed, there is no charge to be listed here. The only qualifications are:
– You are a woman or identify as non-binary
– You are based in south London
– You run your own business or you’re a freelancer
– You agree with the values of this community.
Priority will be given to you if you have attended one of our Pints & Purpose meetups.
